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What is Social Media Marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.

The Five Core Pillars of Social Media Marketing

Strategy

Planning/Publishing

Listening/Engagement

Analytics

Advertising

Social Media Marketing Resources

Social media platforms are always evolving. When Facebook first started, people can only share text updates. Now, there are so many content formats such as images, videos, live videos, and Stories.
Hence, social media marketing is always changing, too. We want to help you stay up-to-date with all the latest changes and strategies to succeed on social media. Here are a few resources to get you started:

Social Media Marketing Blog

Buffer’s social media marketing blog covers the latest social media strategies and tools for Facebook, Instagram, Twitter, and more.

Social Media Marketing Guide

The complete beginner’s guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.

Social Media Listening and Engagement Guide

Here’s why we think social media listening and engagement is so important and how you can overcome the challenges to developing a successful strategy.

Social Media Analytics Guide

There’s a wealth of information and insights in your social media data. Here are seven simple, quick, and actionable social media analytics tips.

Social Media Advertising Guide

There’s so much to learn with social media advertising. It’s difficult to know where or how exactly to get started. Here’s everything marketers need to know about advertising on social media.

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