Put the right emails in front of the right people

Build email newsletters. Create campaigns. Send great emails to stay in front of your audience—and offer exactly what they want to see.

What types of email should you send?

You should be able to send the email campaigns that make sense for your business. That’s why we gave you as much control over your email as possible.

Broadcast emails

Sometimes you need to talk to everyone at once. Send one-time email campaigns to anyone on your list.

Email autoresponders

Get in touch right away. Send welcome emails, start a welcome series, or deliver lead magnets automatically.

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Trigger emails based on purchase. Or site visits. Or engagement. Automatically send emails when your contacts

Transactional emails

Ensure the emails your customers expect land in the inbox. Deliver a connected experience for all your customers.

Targeted emails

Make sure the right message gets to the right person. Group your audience into segments based on almost any factor.

Scheduled emails

Schedule emails for a specific date and time. Perfect for events, holidays, birthdays, and sales teams.

What types of email should you send?

Email marketing is a tried and true method for reaching potential customers and converting them into brand loyalists. It’s targeted, effective, and efficient, so you can build deep connections with customers even when your marketing budget is small. With the right email marketing strategy, your brand will continuously discover new leads. And thanks to automation, those potential customers quickly translate to more subscribers and eCommerce sales without much work on your part. When it comes to genuine conversions that turn casual shoppers into ardent fans, email is the best of the marketing channels. After reading our guide, you’ll know how to:
  • Create An email list with engaged customers who want to hear from you
  • Get those customers to click through to your website regularly
  • Automate your marketing pipeline to efficiently turn potential customers into frequent buyers
This guide is a little longer because we wanted to include everything we know about effective email marketing. Feel free to use the table of contents below to navigate directly to any topic. Table of Contents
  1. What Email Marketing Is and Why It Works
  2. Email Marketing Step-By-Step
  3. How to Grow Your Email List
  4. Finding the Best Email Service Provider
  5. Improve Email Open Rates
  6. Automate Your Email Marketing
You can personalize each email your brand sends, so that you’re offering each of your customer segments something they value. On top of that, you can track how effective your email marketing campaigns are using automated tools. In fact, automation takes care of much of the work in a solid email marketing plan. And, none of it costs very much to implement. There were 3.9 billion email users in 2019, and that number is only increasing. If you’re not using email marketing to reach them, you’re missing out on potential revenue streams.