EMAIL MARKETING

Email marketing is a tried and true method for reaching potential customers and converting them into brand loyalists. It’s targeted, effective, and efficient, so you can build deep connections with customers even when your marketing budget is small. With the right email marketing strategy, your brand will continuously discover new leads. And thanks to automation, those potential customers quickly translate to more subscribers and eCommerce sales without much work on your part. When it comes to genuine conversions that turn casual shoppers into ardent fans, email is the best of the marketing channels. After reading our guide, you’ll know how to:

• Create An email list with engaged customers who want to hear from you
• Get those customers to click through to your website regularly
• Automate your marketing pipeline to efficiently turn potential customers into frequent buyers

This guide is a little longer because we wanted to include everything we know about effective email marketing. Feel free to use the table of contents below to navigate directly to any topic. Table of Contents

1. What Email Marketing Is and Why It Works
2. Email Marketing Step-By-Step
3. How to Grow Your Email List
4. Finding the Best Email Service Provider
5. Improve Email Open Rates
6. Automate Your Email Marketing

You can personalize each email your brand sends, so that you’re offering each of your customer segments something they value. On top of that, you can track how effective your email marketing campaigns are using automated tools. In fact, automation takes care of much of the work in a solid email marketing plan. And, none of it costs very much to implement. There were 3.9 billion email users in 2019, and that number is only increasing. If you’re not using email marketing to reach them, you’re missing out on potential revenue streams.