SEM or search engine marketing is a very effective way to increase your presence in search engines and attract highly qualified traffic to your website. For companies, investing in SEM is a way to multiply their visibility and achieve quick marketing results.
There are certain difficulties when it comes to defining what is the search engine marketing, on one hand there is the official definition of the term and on the other hand, the way in which marketing professionals really use it.
According to the official definition, search engine marketing includes all the tools, techniques and strategies that help us optimize the visibility of websites and web pages in search engines such as Google and other similar sites. We seek to appear among the first results when the user performs a search related to our brand.
Within these results, we can distinguish two types:
In theory, the search engine marketing covers both types of results. But in practice, we call techniques aimed at improving organic positioning SEO and techniques aimed at appearing among the paid results SEM. To avoid confusion, from now on we will use the term SEM or search engine marketing only for the seconds.
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