Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphone, tablets and/or other mobile devices, via websites, email, SMS and MMS, social media and apps. In recent days, customers have started to shift their attention to mobile. But there should be highly personalized and strategic content in order to maintain the attention of potential buyers.
Text messages is easy and comparatively cheap. If we take traditional advertising methods such as TV ads or printing ads into account. SMS is obviously cheaper like ad formats such as ppc or email marketing campaigns, text messages are easy to send and they require no
Since people consider communication via their mobile devices more private than emailing for example, they check their phone more often and never ignore messages. Users only share their phone number with their favorite companies, so they are already waiting for your promotions.
Local companies can easily tell their loyal customers about not deals the latest arrivals and special offers via SMS. Clients wont miss this chance to drop in to check out your offers.