Inbound methodology
Inbound methodology is one of the interesting ways of growing your business or organization by building quality content and a meaningful and lasting relationship with customers. It is the process of helping potential customers to find your company.
Inbound Marketing
Owned media- Owned media is hosting but a platform that a business has access to. These channels are fully owned by the business owners and they can decide what to publish, how to publish it and when to do so.
Earned Media
It is the profit or coverage that you could earn because of your hard work.
Offline – This is a traditional way of branding in newspapers/magazines.
Online, it includes PR Campaign, online news sites and also mention on social media. The audience can also be drawn into the landing page via use of campaign hashtag, conversation in online forums and online reviews.
Benefits of Inbound Marketing
Reaching the Right audience
You can reach the right audience, in the right place by attracting a target customer. This is an alternative to spending money attracting traffic from people who are unlikely to ever convert.
Increase Trust
Inbound marketing is about giving the potential customers the information they are looking for. It should be creatively engaged to attract all kinds of audiences. By using inbound marketing as a way to present your brand as a useful and reliable resource.
Protect from over-reliance on one channel
You can reduce the risk of getting unwanted/ useless leads on your website by pursuing quality traffic from a variety of sources like organic search, social media referrals, referrals from other websites talking about your amazing work.