What is a bulk SMS marketing ?

Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control)[1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers.

BULK SMS can be split into:  

  • Wholesale SMS – messages which are sent from reseller companies
  • Retail SMS – messages which are generated and sent from end customers like Facebook, Google, etc.

SMS messages are bought and sent in bulk, so the term Bulk SMS was the best to use since it describes this service immediately. Since messages are bought in bulk, they are much cheaper than regular text messages used on an individual mobile phone for personal communication with other people. In the same time, Bulk SMS is cheaper and significantly more effective than e-mail and e-mail marketing.

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