What is a bulk email services ?

Bulk email is the act of sending one email campaign to a large group at once. Marketing messages, newsletters, updates, coupons, and invitations typically comprise bulk emails.

Sending thousands or tens of thousands of messages to even just a couple of email addresses would be draining due to the amount of time and effort required. Moreover, the cost of running such a campaign would not be sustainable for any business. Using a bulk email service is cheaper, faster, and much more convenient.

Why do you need a bulk email services ?

A bulk email service helps marketers and online entrepreneurs avoid:

  • Getting labeled as spam or junk by the subscriber’s email client (for example, Gmail).
  • Refusal of service by an Internet Service Provider or hosting company.
  • Getting flagged by the Federal Trade Commission for breaking the CAN-SPAM Act and possibly paying a fine of a whopping $16,000 for every illegal email.

Benefits of a bulk email services ?

  • Makes sure that your mass email campaign abides by the CAN-SPAM Act.
  • Enables you to create subscription forms to gather new subscribers.
  • Lets users manage subscriptions and opt-out processes (adding and removing from mailing lists).
  • Provides email templates that are mobile-friendly and editable.
  • Handles bulk email delivery.
  • Prepares reports on marketing campaign performance.
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